Manifesto
Ten commitments we hold ourselves to. They are here so you can hold us to them too.
1. The audience is the model
We take seriously that influence operations now publish for machines rather than readers, and we measure the surface where that lands: the answer a person actually sees.
2. Behaviour, not opinion
We do not score whether an answer felt biased. We record what it did with a specific documented claim, against a rubric published in advance.
3. Every number links to its evidence
No figure on this site exists without the responses behind it. If you cannot get from a percentage to the answers that produced it, we have failed.
4. Personas are never averaged
A deliberately hostile prompt and an innocent news question measure different things. Blending them produces a number that flatters or damns without describing anything. We refuse to publish one.
5. We name the grain of truth
Most effective disinformation is built on something real. We record what that something is, in every entry. Pretending otherwise makes debunks brittle.
6. We report before we publish
Platforms hear about a finding from us privately, first. We publish the fact and status of the report immediately, and never the correspondence.
7. We publish what did not work
Re-measurements that show no improvement go up alongside the ones that do. A monitor that only reports its wins is marketing.
8. We do not claim credit we cannot prove
Models change for many reasons. We record versions at both measurements and describe the change without asserting we caused it.
9. We give the data away
To Ukrainian institutions, to European researchers, to fact-checkers, to the platforms themselves — free, in machine-readable form, before any commercial conversation.
10. We correct in daylight
Errors are fixed on the page, dated, logged, and announced to anyone we told the original version. Never silently.